Born in 1978, Hoffmann Natural Eyewear delivers optical glasses crafted entirely by hand in Südwest for women and men. The luxury German label offers glasses with both avant-garde and timeless designs in raw, natural materials in large color palettes using exclusive technology to craft the lightest and thinnest frames.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Alfredo I.
Continuous Buyer FOREVER!The selection of amazing fashion pieces I can find for a discounted price is like winning a prize to me. I constantly get the things I want for such a great price! The way how my items are packed and shipped to me make me feel like a top tier client and I’ll constantly shop here. This place has no gimmicks this is the real deal!
Arndrea W.
Love my Tom Ford handbagLove my Tom Ford handbag it’s beautiful and I saved a few hundred dollars .
Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Steve M.
Better than expected!Was hesistant to order have to ship internationally, but it was a great experience! Thank you!