뉴발란스(New Balance)는 미국의 스포츠 브랜드이다. 900년대 초 미국의 보스턴에서 태어났다. 70년대에 이미 큰 성공을 거두었지만 계속되는 연구와 개발으로 더 편한 신발을 생산하게 된다. 그리하여 90년대 초 뉴발란스는 유행을 선도하며 오늘날까지도 편한하며 '쿨(COOL)'한 핫아이템으로 자리를 지키고 있다.
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