Diesel Jewelry for Women
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디젤(Diesel)은 진(Jeans)을 비롯한 데님(Denim) 의류, 가죽 제품, 선글라스, 주얼리, 향수 등을 제작·판매하는 이탈리아의 캐주얼 패션 브랜드이다. 1978년 공동 설립자인 렌조 로쏘와 아드리아노 골드슈미드가 대체 에너지였던 ‘디젤’ 연료의 이름을 딴 신개념 캐주얼웨어 브랜드 ‘디젤’을 출시했다. 이후 디젤은 독자적인 워싱진의 색상을 바래게 하는 것) 기술을 바탕으로, 다양한 빈티지진 제품들을 선보여 이탈리아 젊은 세대에게 큰 인기를 얻었다.
1990년대 이후 디젤은 성적 소수자의 입대를 반대한 미 해군을 비평하는 내용의 ‘젊은 수병의 키스(1993년)’ 광고, 아프리카인에 대한 고정관념을 비판한 ‘데일리 아프리칸(2001년)’ 광고 등의 파격적인 글로벌 광고 캠페인을 진행해 주목을 받았다. 이후 디젤은 가죽 제품, 선글라스 등으로 상품 라인을 확대하며 글로벌 의류 브랜드로 자리매김 했다.
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A Q&A with Diesel Kids
Diesel is an Italian fashion label founded in the late 1970s by Renzo Rosso. Today, the collection “for successful living” includes apparel, shoes, and accessories for kids.