Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Kim M.
Great deal
serviceI found a new season Rick Owens jacket for $700 less than other stores
sites where I was looking for it. Arrived in just a few days, perfect condition, no issues.
Arndrea W.
Love my Tom Ford handbagLove my Tom Ford handbag it’s beautiful and I saved a few hundred dollars .
Christine L.
Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!
Heather T.
Seamless purchaseSeamless purchase! Shoes came in a timely manner and are perfect! I was kept well up to date on the shipping process. Packaged well. No issues!
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.