Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Aileen L.
I just started ordering hereI just started ordering here and i would definitely going to order more! Fast shipping and lots to choose. Can’t wait to buy more
Christine L.
Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!
Oleksandra F.
Prada leather cardholderI loved it! It’s my first time ordering from the website and I can’t be happier. The item is original, the packaging was great, and the delivery was fast. I highly recommend! Great customer service too (I went to the chat and got all the answers to my questions)
Joanna R.
Excellent serviceVery fast shipping , perfect item ( Stella McCartney bag ), great shopping experience, Thank You italist
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.