Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Adam B.
Love Italist!I love my order! I got a really great price on these awesome reflective running Adidas and some cool rubber Birkenstock’s for the beach I haven’t seen before in Canada.
The website is a lot of fun for shopping, Shipping was fast and the package arrived very nicely handled.
Angela B.
Grateful CustomerIt is always a little concerning when ordering from so far away, but the cashmere sweater I received is gorgeous!!! From the craftsmanship of construction to the artistic coloring the quality is of high standard. I am more than satisfied. The service was excellent as I was notified all through the process from the time the order was made till it recached my door. Thank You ITALIST
Anne P.
I was thrilled to findI was thrilled to find the last size 8 Hogan shoe from Italist. It was a smooth and quick transaction from Italy to Santa Monica. I love my Hogans! Thank you for your excellent custom service!!
Lucia M.
I had been looking forI had been looking for this particular jacket for a long time, which apparently was sold out in Europe and I have found it on italist
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.