Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Jeffrey F.
I love my Fendi capI love my Fendi cap
was surprised at the speed with which it was delivered, much quicker than I expected. Also appreciated the ease of use. I would definitely shop with you again.
Andy C.
Margiela JeansOrdered Margiela jeans in size 34 that
s been long out of stock and saw it, ordered it, and it came in like 2 business days!!! My first time ordering and it was insanely impressive!!!
Francisco V.
Excellenti was hesitant to buy at first but I decided to give this website a try . So I bought a Valentino bag for my wife and she really love it. Straight from Italy. Fast shipping .
Danna G.
Golden goose sneakerAnorher great pair of sneakers! These are my second pair from italist. Great service--received in 3 days!
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.