Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Dennie B.
A must shopExpansive variety of designers with great selections. Fast shipping and easy returns. Has the best competitive pricing. One of my favorite online stores.
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Maria K.
Great experienceI was very pleased with the quick delivery. My Fendi wallet on chain came packaged nicely with all the tags.
Cynthia D.
Jackets Galore!I live in Texas and was traveling to NYC for the holidays. I ordered 2 jackets on 2 different days and they arrived before my NM order! Love, love my jackets
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.