REPRESENT is the British streetwear label founded by brothers George and Michael Heaton in 2012. The collection of men’s apparel, outerwear, footwear, and accessories combines a laid-back approach with high-end materials and high-quality production. The resulting pieces are true streetwear style, imbued with the overarching vibe of urban grit.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Jeffrey G.
Treat Yourself!I purchased a D&G back sack for day trips while traveling. This site has so much high-end variety, it was difficult to only buy one item!
Angelica L.
Fantastic shopping experienceReceived my beautiful Louboutins in good condition within a week. No scratches on soles at all.
Dennie B.
A must shopExpansive variety of designers with great selections. Fast shipping and easy returns. Has the best competitive pricing. One of my favorite online stores.
TODD O.
GREAT!! Incredible goods.Collector
s pieces which would be impossible to find for me locally at INCREDIBLE prices. Shipped quickly and delivered safely.