Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Kim M.
Great deal
serviceI found a new season Rick Owens jacket for $700 less than other stores
sites where I was looking for it. Arrived in just a few days, perfect condition, no issues.
Sarah D.
Fendi Black Knit Logo Hi-top SneakersThese shoes are absolutely high quality. I enjoyed seeing the velvet color-blocking design online, especially the stripped sock ankles on the side of the shoe. Glad I bought these, they are super comfortable and are form-fitting. Found an amazing deal at 60% off and size is true-to-size.
Jan F.
Easy shopping
great priceThe site was very easy to navigate, I found exactly what I was looking for, placing my order was simple and the coat that I ordered was shipped and delivered within days, with duty included! This site will be one of the first places that I shop from now on!
Kantar C.
Great experience!So many selection top choose from and fast delivery. Love the shoes that I received, and looking forward to more purchases!
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.