Max Mara is an Italian fashion house founded by Achille Maramotti in 1951. The core label focuses on classic women's clothing collections, but the brand has dozens of offshoot labels that address weekend and off-duty style. Max Mara is well known in the fashion community for producing high-quality, expertly crafted designs with quintessential Italian style and timeless appeal.
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Iconic shape: the Max Mara coat
The Max Mara “101801” coat, iconic since 1981, offers a timeless, universally flattering design with its oversized silhouette and camel color.