REPRESENT is the British streetwear label founded by brothers George and Michael Heaton in 2012. The collection of men’s apparel, outerwear, footwear, and accessories combines a laid-back approach with high-end materials and high-quality production. The resulting pieces are true streetwear style, imbued with the overarching vibe of urban grit.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Anna M.
My favorite new online storeEverything I
ve purchased from Italist.com is excellent. Highly recommended. Perfect price point and fast, easy delivery. Thank you for what you do for us! Anna
Alexandra V.
Best price on the internet!Best price on the internet! I saved $700 compared to Farfetch pricing!!! And delivery was quick (to Australia!). Will definitely shop here again.
Ashiko S.
Shopping made easy! Thank youShopping made easy! Thank you for a great experience! The service on my selection (see pic) made it worry free processing time and fast shipping. I must say you’ve earned another customer!! Btw it matched perfect with my sweater
Holly A.
Love these sneakers!And I love italist- they have a great selection of items, prices are better than they would be in US, and the package arrives so quickly!