이탈리아 출신 디자이너 살바토레 페라가모는 이탈리아의 아메리칸 드림의 상징이다. 헐리우드 배우들의 구두를 제작해 주면서 그 명성을 떨치기 시작하는데, 20세기 후반에 들어 구두는 물론 핸드백 등을 출시하면서 브랜드의 심볼을 제품에 매칭하면서 그 브랜드의 고유의 가치를 극대화한 1세대 럭셔리 브랜드이다.
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