영국 런던 출신의 패션 디자이너 알렉산더 맥퀸의 영혼이 담겨있는 브랜드. 유명 세인트 마틴 아트스쿨을 졸업하고 자신의 라인을 런칭하기 시작한 알렉산더는 실험적이고 창조적인 디자인으로 주목받으며 패션계의 앙팡테리블로 불렸다. 지방시와의 콜라보를 시작하고 5년이라는 시간이 흐른 뒤 그는 자신의 라인에 더욱 신경을 쓰게 되는데 아방가르드,고딕,바로크 스타일을 중심으로 한 많은 아이템을 디자인 하였다. 현재는 수석 디자이너 사라 버튼의 지도하에 맥퀸의 독창성을 계속 전해주고 있다.
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