Launched in 1962 by Arnaldo and Donatella Girombelli as a line of handmade skirts and blouses, Genny quickly expanded and gained popularity in Italy and abroad. In 1973, Gianni Versace was appointed Creative Director of the brand. Today, Genny offers a wide range of women's ready-to-wear and accessories, featuring feminine, flowing lines, and striking a perfect balance between classic elements and modern aesthetic. All pieces are handmade in Italy with meticulous attention to detail.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Ewelina G.
Pinko bagHuge selection of goods! Express shipping to Poland. Bag well packaged, arrived in perfect condition. Excellent quality! In love with the details
Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Dennie B.
A must shopExpansive variety of designers with great selections. Fast shipping and easy returns. Has the best competitive pricing. One of my favorite online stores.
Angela M.
Winter coatVery positive experience. The coat is what I expected, received it in few days. I would purchase again from the site.
A Q&A with Genny
During the 1980s and 1990s, Genny was one of the most acclaimed Italian luxury brands in the world, renowned for its unique style and tailored cuts.