Born in 1978, Hoffmann Natural Eyewear delivers optical glasses crafted entirely by hand in Südwest for women and men. The luxury German label offers glasses with both avant-garde and timeless designs in raw, natural materials in large color palettes using exclusive technology to craft the lightest and thinnest frames.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Afton S.
Italiat is A List!Perfectly packed items arrived extremely fast! Best Luxury Handbag
carried exactly what I was looking for and more! I can’t want to continue shopping through their amazing selection of highly coveted pieces!
Kim M.
Great deal
serviceI found a new season Rick Owens jacket for $700 less than other stores
sites where I was looking for it. Arrived in just a few days, perfect condition, no issues.
Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Adam G.
Arrived much quicker than expected.Arrived much quicker than expected. Packaging was excellent. Happy to see all the extra’s that usually come with high end sunglasses were included (correct case, cleaning cloth, warranty info, etc)