Colorful Standard is a British fashion brand that was founded in 2017 by designer Daniella Vega. The brand is known for its organic, gender-neutral fashion essentials; creating high-quality basics and wardrobe staples, in a superb choice of colours, with a strong focus on ethical manufacturing.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Sissy S.
Golden GooseExcellent service! The Golden Goose shoes I ordered arrived in about 4 days! From Italy to the US...amazing! I ordered two different sizes and had to return a pair and that process was easy and quick.
Jeffrey F.
I love my Fendi capI love my Fendi cap
was surprised at the speed with which it was delivered, much quicker than I expected. Also appreciated the ease of use. I would definitely shop with you again.
Dennie B.
A must shopExpansive variety of designers with great selections. Fast shipping and easy returns. Has the best competitive pricing. One of my favorite online stores.
Vivi N.
Amazing5/5 - Sales were decent, No VAT seeing the goods are leaving the country unlike site like Farfetched and Iconic - where they charge a VAT even thou they are sending the goods oversea! Delivery was fast!! Will def shop here again!!!