Colorful Standard is a British fashion brand that was founded in 2017 by designer Daniella Vega. The brand is known for its organic, gender-neutral fashion essentials; creating high-quality basics and wardrobe staples, in a superb choice of colours, with a strong focus on ethical manufacturing.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Anne P.
I was thrilled to findI was thrilled to find the last size 8 Hogan shoe from Italist. It was a smooth and quick transaction from Italy to Santa Monica. I love my Hogans! Thank you for your excellent custom service!!
Alethea M.
Love my purchaseJust recently discovered this website. I love it. The prices are great, the selection is wonderful and quick delivery. Love my Moschino bag. The leather is beautiful and it’s very versatile.
Jordann F.
Great purchase for concertA little edgy Parisian and a lot of quality style. The Isabel Marant tee was perfectly cool and comfortable paired with the cross body Moncler bag which was a great choice for hands free dancing to Coldplay. And both pieces were on sale!!!!!
YUKIKO T.
thank you for your prompt and reliable serviceI received my bag earlier than I thought, and condition is exellent!
When I asked the shipping status on the net,I got feedback promptly.
I want to shop at your store again.
Thank you so much!