REPRESENT is the British streetwear label founded by brothers George and Michael Heaton in 2012. The collection of men’s apparel, outerwear, footwear, and accessories combines a laid-back approach with high-end materials and high-quality production. The resulting pieces are true streetwear style, imbued with the overarching vibe of urban grit.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Jeffrey F.
I love my Fendi capI love my Fendi cap
was surprised at the speed with which it was delivered, much quicker than I expected. Also appreciated the ease of use. I would definitely shop with you again.
Yamile M.
Awesome experienceMy boyfriend loved his fendi shirt, fit just right and came in about a week! Will definitely order again!
Anne P.
I was thrilled to findI was thrilled to find the last size 8 Hogan shoe from Italist. It was a smooth and quick transaction from Italy to Santa Monica. I love my Hogans! Thank you for your excellent custom service!!
Adam E.
Extremely fast shipping and greatExtremely fast shipping and great customer service. Thank you for the wonderful bag, my girlfriend loves it!