Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Anna M.
My favorite new online storeEverything I
ve purchased from Italist.com is excellent. Highly recommended. Perfect price point and fast, easy delivery. Thank you for what you do for us! Anna
Jan F.
Easy shopping
great priceThe site was very easy to navigate, I found exactly what I was looking for, placing my order was simple and the coat that I ordered was shipped and delivered within days, with duty included! This site will be one of the first places that I shop from now on!
Eliza H.
Beautiful clothes and efficient deliveryI highly recommend italist.com. Beautiful selection of pieces and efficient delivery. I will definitely shop here again.
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.